About William Arruda
About Deb Dib
Meet William Arruda
A citizen of the world with boundless energy and a genuine passion for human potential, William Arruda is a personal branding pioneer, bestselling author and public speaker. He is credited with turning the concept of personal branding into a global industry and his leadership in the field has inspired thousand of coaches to become personal branding strategists. His company, Reach, is the global leader with consultants in 31 countries and 20% of the Fortune 100 as clients.
William is one of the most sought-after speakers on career development, social media and of course, personal branding. He has delivered hundreds of lively keynotes and workshops to audiences of five to five thousand throughout the Americas, Europe, Asia and Africa. He’s still waiting for his invitation to Antarctica!
His client list reads like the pages of Fortune Magazine. Adobe, BMW, British Telecom, GE, IBM, JPMorgan, Microsoft, Morgan Stanley and Starwood Hotels are just a few in a long list of corporate clients. His private clients include some of the world’s most influential leaders. William has been featured on the BBC, the Discovery Channel, NPR and Fox News and in Forbes, Time and Entrepreneur. He is the author of the bestselling book, Career Distinction (J. Wiley). He has lived in Boston, London and Paris and now calls New York City Home. William exudes optimism and a genuine belief in the power each of us has to achieve great things. He not only sees the glass as half full, he sees the potential for it to be overflowing.
Meet Deb Dib
Her passions are innovation, people, and the power of branding—and visionary, gutsy leaders with a strong profit motive, a social conscience, and a sense of humor are her sweet spot (as she always says, ‘Sharks and suits need not apply!’). These bold, scrappy, hungry innovators who build today’s best companies appreciate Deb’s master-level, knock-your-socks-off branding and communications coaching. “I get to help the coolest people move faster, earn more, have fun, and change the world!” she exclaims. “I love positioning them to thrive in today’s ‘So what? Make me care! Do it fast!’ marketplace and seeing them become even more influential, indispensable, and incredibly happy at work!”
A long-time innovator in the career industry, Deb was recognized for “sustained, enduring, and innovative contribution” as the first recipient of the Dick Bolles’ Career Management Alliance “Parachute Award.” Her work is featured in 30+ career books, and has been in the Washington Post, The Wall Street Journal, Forbes.com, BusinessWeek.com, and other major media.
A love of language, passion for change, fun tough-love coaching style, and sense of the ridiculous run DNA-deep—traits inherited from social-activist librarian parents, and skills learned as the eldest of their nine rambunctious children. Deb once took a fun political quiz that pegged her as a “liberal-leaning libertarian.” “That contrarian label,” she says, “may help to explain my ‘profit with a purpose’ vision and my unabashedly idealistic (and practical) mantra—’Changing the world one executive at a time!”